![]() Transactional SMS informs your customers in real-time when something relevant happens, such as a shipped order or a confirmed appointment, while promotional SMS lets customers and prospects know about offers, sales, and opportunities. There are two main types of SMS marketing: transactional and promotional. Mailchimp provides the automated text messages and SMS marketing tools you need to engage your audience, drive conversions, and enhance customer relationships. With solutions such as Mailchimp, you can optimize your SMS marketing campaigns with collected data and analytics in real-time. Include a simple unsubscribe link (or instructions) at the end of every marketing text. Make unsubscribing easy: Even though you have consent to send text messages, people have the right to change their minds. Use analytics to track performance and make data-driven optimizations. Test and optimize: Experiment with different timing and message formats to dial in the resonance with your audience. This allows for targeted messaging and better response rates. Know your audience: Use SMS marketing automation to divide your subscribers into segments based on demographics, preferences, or purchase history. Make use of personalization, a clear call-to-action, and a sense of urgency when appropriate. Keep it brief: Create concise and engaging SMS messages that provide value to your audience. Get consent: Obtain permission from customers to receive SMS messages by offering opt-in opportunities through your website, social media, and email campaigns. Learn more about SMS messages and conversation options.Best practices for bringing SMS marketing campaigns into your business include: View phone numbers involved in the SMS conversationĬlick or tap the info button in top-right corner:
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